Streaming Audio Hosting: Do You Need It?
Now, you have finally found your niche, so you went on to registering your domain name, and built your website. You may have already seen some results on your efforts to introduce internet marketing, and yet you want more. After researching further, you found out that other e-commerce websites are making it big by simply adding streaming audio hosting to their websites. Do you need it? Read on and find out.
What to Expect
There are different aspects that you can look into if you are planning to implement streaming audio hosting to your website. For instance, do you want to come up with something similar to an internet radio show? One that has music or some previously recorded interview stream with a person in your niche? Do you want to have those features automatically opening once your website is opened?
All of these things will be addressed with the help of a streaming audio hosting provider. Unless your existing provider also caters to such needs, you will likely discover that additional storage, bandwidth, as well as server requirements involved in sound streaming, may easily exceed what is being allowed by your current web hosting provider. True, you can also find some free hosting services that are currently available online, but most of them come with a catch.
Streaming Audio Hosting: for one, the size of the sound file, as well as the bandwidth may turn out to be limited. On top of that, your website becomes more challenging to manage since it is no longer centralized. Most importantly, what will happen if you encounter issues such as the audio streaming not working? Who can you look up to for technical support? As a savvy entrepreneur, you definitely know that that there is a need for you to find a dependable website streaming audio hosting provider; one who is highly capable of serving you high-quality streaming audio hosting and meeting all of your needs.
Things to Consider
Aside from the general services that you would expect out of a streaming audio hosting provider, there are also some things that you can take into consideration. For one, the provider should be highly reliable. If they go down, you will be out of business, for sure. Therefore, uptime and reliability are crucial in your selection. The company should have ample servers for the number of customers they support.
Streaming Audio Hosting: they should also have a good technical support them who can provide you real time solutions. Most importantly, they should be able to provide you with your needed storage space and bandwidth. By doing so, you can be assured that all of your streaming audio hosting needs are met in the most effective way possible.
Streaming Audio Hosting: Spotify and SoundCloud are online communities where musicians and fans interact to hear new music. It’s the new, or not so new, paradigm for discovering music and sharing what you like with friends.
Personally, I’m behind the curve on all this, as I’m still focused heavily on learning about new music through live performance. If I don’t hear it on a stage near me, receive a promotional CD or hear it on the radio (still my preferred method of discovering new music), basically I’m in the dark. Sorry.
I suppose I’ve listened to Spotify more than anything else, and I’m subscribed to iTunes. I still cling to what I am familiar with, and I suppose I’m not going to change drastically.
But what I do know is that several generations of younger music aficionados are wed to these new technological inventions. That’s probably why, when I look at the Memorial Day weekend Lightening in a Bottle music festival lineup, I pretty much don’t recognize any of the names. I am not of the EDM or DIY music world, which seems to be represented well on these sites. I’m primarily an old school gal.
So what about this just launched Orfium.com? It says it offers a better option for artists to independently upload and promote their music. Among other things, it claims to offer an 80 percent artist payout — compared with around 10 to 25 percent on SoundCloud, Spotify and iTunes — and allow the artist to share their music for free or set the price.
Upon a cursory examination, Orfium is clearly a fledgling proposition. There are only a few options for listening, and none of them are recognizable names. I went back to Spotify and SoundCloud to compare, and of course at this point, most artists, big and small, have at least one track they want you to hear.
Perhaps the people at Orfium can say it better. Here is what they’re putting out there:
“After experiencing many frustrations with SoundCloud, misleading billing tactics of ReverbNation, and the lack of audience engaging features for non-artist users on Bandcamp, we decided to solve the problems by creating Orfium.
“It’s an open, free hosting platform and social marketplace for musicians, and a music discovery and listening platform for fans. Content providers are in complete control of how their music gets heard with no long-term contracts, and all services simply offered non-exclusively whenever possible, period.”
OK, fine. If you’re a music industry professional, musician or tech-savvy fan, guess what? You have another option to consider. Good luck. Don’t tell me I didn’t tell you first.
Fort Ord in Sand City
Now, let’s get down to Earth. This morning was beautifully sunny and warm, and I had awoken early. So I decided to get off the computer. With my yoga stretches behind me, I ventured to Carmel, met up with a friend and walked the perimeter path above Carmel Beach and out around Carmel Point. The waves were huge and rolling in like monster ripples in a restless pond. Thank goodness for having such beauty at our disposal.
In service to my outdoor-loving readers and natural world art connoisseurs, I’ve been meaning to pass on to you the latest art installment at Sweet Elena’s Café and Bakery in Sand City, titled “Expressions: Happy Trails Community Sanctuary.” On display are paintings and photographs depicting the natural beauty at the hiking and biking trails at Fort Ord, created by Paola Berthoin, Christine Watten and Tim D. Hill. The artwork will grace the walls of Elena Salsedo’s charming European-style café until April 30.
The three artists are all interested conservationists who have a desire to see this parcel of wild land preserved. According to information provided on Sweet Elena’s website, “their artwork highlights the land, plants and animals at Western Fort Ord that depend on its preservation. The land is currently slated for the Monterey Downs development. If approved, hundreds of acres with 41,000 coast live oaks and associated habitats supporting a myriad of wildlife, seen and unseen, would be destroyed.
“In addition, this land is a sanctuary for people of all ages who ride their horses and bikes, hike and jog, walk their dogs, and are inspired to create artworks about the beauty of this locale on the edge of Seaside. As some have commented when they walk the land, this is as California once was, an historic landscape fast disappearing.”
Sweet Elena’s is a sanctuary itself amid the jumble of businesses that cater to automobiles and construction materials in Sand City’s westernmost edge. The address is 465 Olympia Ave., a block beyond the back entrance to Home Depot’s parking lot.
For more information, visit www.sweetelenas.net or call 831-393-2063.
Contact Beth Peerless at firstname.lastname@example.org.
Streaming Audio Hosting: the music and audio streaming firm SoundCloud is launching its long-planned subscription service, but for now the $9.99-a-month service will only be available in the US.
The new feature, SoundCloud Go, is being launched on Tuesday, and the company hopes a mammoth catalogue of more than 125m tracks – quadruple those of its rivals Spotify and Apple Music – will persuade a chunk of its 175 million subscribers who listen for free to start paying.
SoundCloud has been talking about its plans to launch a subscription service for the past two years, during drawn-out licensing negotiations with music rights holders. The company has agreed deals with all three major labels, the indie-label licensing agency Merlin, and various music publishers.
SoundCloud’s co-founder, Eric Wahlforss, told the Guardian before the launch: “These deals are very special. They’re bespoke in nature and they allow us to do some pretty cool things.
Related: 10 things we learned from a day of indie labels talking digital music
“We’re going to have over 125m tracks on the platform– a lot of emerging and indie artists, major artists and also DJs, remixers and mash-ups – and another bunch of millions of tracks coming straight from the major labels.”
These are SoundCloud’s first licensing deals, as its free service has relied on “safe harbour” legislation under which it promised to remove copyrighted tracks if notified by their rights holders.
SoundCloud has been under pressure to agree licensing deals for a paid subscription service, with music industry bodies the IFPI, BPI and RIAA frequently criticising the way safe harbour enabled SoundCloud to grow without licences. Now, with deals in place, Wahlforss said SoundCloud sees its combination of popular tracks and rare or unreleased music will help it to stand out in the music-streaming space.
“You’ll get an emerging artist that just started making music a year or two ago and now has traction on SoundCloud, next to Adele, next to John Lennon, next to an hour-long DJ set, next to a mash-up – all of that in one place,” he said.
SoundCloud Go, which will be more expensive on iOS devices at $12.99 a month to factor in Apple’s 30% share of in-app purchases, will also enable its users to store tracks on their devices for offline listening. Labels will be able to decide whether to make their music available on SoundCloud’s free service, its subscription tier or both. Spotify’s past unwillingness to allow such a choice led to its infamous dispute with Taylor Swift, who removed all her music from Spotify as a result.
“We’re going to have a lot of Taylor Swift’s catalogue,” said Wahlforss. “Rightsholders can strike a balance between the promotional aspects of SoundCloud, and monetising the music.”
Although SoundCloud Go is only launching in the US, Wahlforss said the company’s label deals were global in nature, meaning that it only needs to strike publishing-rights agreements with collecting societies elsewhere in the world before expanding.
SoundCloud agreed a deal with British society PRS for Music in December 2015 – in the process, settling a lawsuit launched by the latter a few months earlier – which may lead to the UK being one of the first non-US countries to get SoundCloud Go.
SoundCloud has plenty of catching up to do with its rivals. Spotify recently reached 30 million paying subscribers, while Apple Music reached 11 million in February.
The company and its investors will be hoping that SoundCloud Go can boost its financial performance. In its last public set of financial results for 2014, SoundCloud’s revenues grew by 54% to €17.4m, but its losses increased by 69% to €39.1m. SoundCloud has raised £111m in funding since 2009, including a £24.5m round of debt financing in early 2016.
Wahlforss was certainly was not shy of talking up SoundCloud Go’s prospects. “This might be the most ultimate music streaming service that has ever existed,” he said.
• Are there dark clouds on the horizon for SoundCloud?
Streaming Audio Hosting: BigScreen is one of the best virtual desktop VR applications on the market and it provides a robust suite of features including a multi-user social environment for sharing your desktop, voice chat, head-tracked avatars, and more. But one big and often requested feature was missing from the experience: the ability to hear another user’s desktop audio.
This was a major roadblock because if I wanted to show you a video, a movie, a game, or anything else with sound, I couldn’t do that because the sound wouldn’t play from my desktop to your speakers in BigScreen, until now. Today, an update is releasing that will finally debut this feature, which the team is referring to as “Desktop Audio Streaming.”
The feature is designed so that the sound and visual feedback is seamless and integrated. There’s no garbled audio and it’s positioned so that it sounds just like you’re really sitting in a room and looking at the same screen together.
“Desktop Audio Streaming works with any desktop audio your PC is playing, except the audio of BigScreen itself,” explained Darshan Shankar, CEO and Co-Founder of BigScreen. “We call this the ‘echo problem.’ In BigScreen’s multiplayer rooms (up to 4 people), your PC will be playing microphone audio from other people in the room. When streaming your desktop audio, you don’t want to send that microphone audio back to other people. Otherwise, they would hear themselves! So we strip out BigScreen’s audio and only send the audio of all the other apps on your PC.”
Having this feature back in May would have made UploadVR’s past Overwatch in BigScreen party a lot better. I guess that means we have to do another one?
There is one major limitation, however. Only the host of the room in BigScreen will have their audio streamed. This is to prevent people from randomly joining rooms and playing loud music or videos just to troll people. But if you want to switch who is sharing something, it does mean you’ll need to make a new room.
By allowing for connected desktop audio streaming, BigScreen is finally starting to more fully realize that “VR LAN party” promise that was described when they first launched on Steam three months ago.
For more details on how to stream your desktop audio to other users in your room while using BigScreen, you can read this Reddit post by Shankar.
Streaming Audio Hosting: streaming video and streaming music are huge, but according to a new report users in the U.S. are now streaming more music than video for the first half of this year. While this might not like seem like much, it’s actually a bigger deal than some might think as this is the first time that streaming music has actually edged past streaming video usage in regards to number of streams. Details from BuzzAngle indicate that part of this attributes to new album releases from widely popular artists like Drake, Rihanna, and Beyonce. Due to these album launches which happened earlier this year, sites like YouTube and Vevo have seen less streaming than popular audio streaming services such as Spotify.
The same report also details that with users are streaming music more than they’re streaming video these days, that boils down to a pretty big increase in the amount of audio streams from last year, as the streaming music market has climbed up in number of streams by a total of 58 percent. What are U.S. listeners streaming the most right now? Collectively it seems like the most streamed song in the U.S. is “Work” by Rihanna, beating out Drake’s “Views” which comes up at the number two most streamed song in the country.
Some of the biggest services in streaming music are Spotify, Google Play Music, Apple Music, and Tidal, and those four together with other streaming music services have amounted to a massive 114 billion streams since the beginning of 2016. Compared to the first half of 2016 for video streams which was recorded at 95 billion. Both Rihanna and Drake didn’t just have the top two most streamed songs in the U.S., they were also among the top streamed albums, with Drake’s Views album having the most streams this year, reaching over 1.5 billion streams altogether so far, while Rihanna’s album “Anti” came in at the third most streamed album behind Justin Bieber’s “Purpose.” Coming in as the fourth and fifth most streamed albums in the U.S. were Bryson Tiller’s “Trapsoul” and Kevin Gates’ “Islah” respectively. While this means great success for both the artists and the streaming services, it could also afford the artists and their record labels the ability to come to a better agreement with the streaming services.
Streaming Audio Hosting: NPR Digital Services will begin using Triton Digital for audio streaming as of Sept. 30, according to an email sent to stations Thursday.
“We believe this step will provide Member stations — both those who partner with DS for their streaming and those who don’t — with improved audio service and functionality, as well as greater opportunities for monetization,” said Thomas Hjelm, chief digital officer, and Stephanie Miller, managing director of NPR Digital Services. “This transition also allows DS to reallocate resources toward other priorities that Member stations have indicated are critical.”
NPR Digital Services now uses Limelight for station audio streaming. Earlier this year, NPR began using Triton for its national podcast advertising.
Streaming Audio Hosting:
According to the email, NPR evaluated its streaming platform for a year and a half and found that stations had “high levels of frustration with the reliability of the service as well as its ability to help stations monetize their streams. After exploring a range of options, we opted to transition to a new provider that could support and optimize this important digital channel for stations without disruption.”
Clarification: This article and its headline have been updated to clarify that NPR Digital Services will use Triton for station streams and currently uses Limelight.
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